Dr Jonathan Wild LL.D DL

Jonathan is the former Chairman and Chief Executive of Bettys & Taylors Group, the iconic Yorkshire tea and teashop business.


During his 35 year career in his family’s business, which saw its turnover grow from £1m to over £100m, Jonathan learned how to integrate both local and global environmental leadership practices into the very essence of the business’s relationships with its millions of consumers, its 1,000 employees, its local Yorkshire community, and its global tea and coffee supply chains.

And he led his company’s “Trees for Life” campaign, which, over 20 years, funded the planting of millions of trees around the world, principally in the tropics where trees are not just a nice-to-have amenity, but are a matter of life and death.

In more recent years the company has founded a Yorkshire Rainforest Project with the ambition to rally all its stakeholders round the challenge of saving an area of rainforest the size of Yorkshire.

Bettys & Taylors was one of the first ten companies to win a Queen’s Award for Industry for Sustainable Development, and the first to win a second Queen’s Award.

Jonathan has used his wide experience to serve Business in the Community (BITC) as a Prince of Wales Ambassador for Yorkshire, and as a member – and Chair – of BITC’s national Leadership Teams for Cause Related Marketing and Community Investment.

An Oxford graduate and a qualified teacher, in 2010 Jonathan was awarded an Honorary Doctorate by the University of Leeds.

Jonathan serves his native North Yorkshire as a Deputy Lieutenant.

As Chair of the Trustees of the United Bank of Carbon, Jonathan is responsible for ensuring that projects meet the rigorous standards expected by business and that projects are designed not to appeal as a businesses ‘charity of the year’ but as an integral part of brand values and sustainability leadership. He is also responsible for nurturing the networks and collaborative partnerships on which the UBoC model is built.

Back to People

United Bank of Carbon is a not-for-profit collaboration between businesses and environmental scientists, which protects and restores forests and other greenery, through environmentally and socially-responsible partnerships with local communities. We undertake research, support forest and woodland projects in the UK and the tropics that deliver CSR/PR benefits, provide carbon reduction consultancy, and arrange offsetting for unavoidable carbon emissions