Category Archives: Uncategorized

Green Means Hope

Since our conservation work began over 20 years ago, Women’s Institute ladies from around the country have lent their fantastic support to our efforts.  From collecting hundreds of thousands of fundraising tokens from our Yorkshire Tea and Taylors coffee packs, to protecting trees on behalf of family and friends and even knitting and donating tea cosies to help save the rainforest, we have been bowled over by their involvement and encouragement. Continue reading Green Means Hope

Save the rainforests, save the world

As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues.  When we came across an organisation which needed to communicate with businesses to persuade them to support environmental projects that are protecting the world’s rainforests and so reducing climate change – we were inspired to help. Continue reading Save the rainforests, save the world

Act now to protect the future

A recent article in the Daily Mail brought home to me the importance of thinking and acting for the long term.  It seems that back in 1991, a child won a drawing competition sponsored by Taylors Yorkshire Tea and her prize was for 650 trees to be planted in Ethiopia in her name as part of an Oxfam project in the Hararghe region. Continue reading Act now to protect the future

carbon mitigation needs a jump start

International Energy Agency (IEA) have just announced (see the BBC news story) that world carbon dioxide emissions have risen above 30 billion tonnes for the first time, despite the recession and some good intentions. Of all carbon emissions deforestation is the most variable from year to year, showing that it is the  sector that is most susceptible to  economic pressures. We can use these to our advantage though as it shows that small changes  could quickly leverage rapid significant mitigation.  I am more convinced than ever that as a fast acting mitigation solution, saving the rainforest is unparalleled.

Piers Forster, University of Leeds