In 2009, Bettys & Taylors of Harrogate launched an ambitious project to help protect an area of rainforest the size of Yorkshire – that’s 1.5 million hectares.
Through the Yorkshire Rainforest Project, the family business has been asking their customers, staff and the Yorkshire community to help them to achieve this goal. Since then Bettys & Taylors, in collaboration with the Rainforest Foundation UK, have already helped to protect 237,000 hectares of Amazonian rainforest in Peru – an area roughly the size of the Yorkshire Dales. Now, they are working with Nature Kenya to help curb deforestation in coffee and tea producing areas of Kenya while supporting local communities, schools and business to instill sustainability into their supply chain.
“Our family business has pledged to help protect an area of rainforest the size of Yorkshire, and for the first phase we’re supporting a UBoC project in Peru’s Amazon Rainforest. Our customers are showing great support for our campaign and it’s giving us the opportunity to build long term relationships with customers who see good value in our own good values.”
Mary Godfrey, Communications Director for Bettys & Taylors Group
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