As part of the firm’s 25th anniversary celebrations in 2012, Harrogate-based PR agency Cicada Communications helped protect the rainforest by supporting sustainable livelihoods in a Tanzanian village. Working with the Tanzanian Forest Conservation Group, the “Bees for Trees’”project was established within the Nguru South Mountains of the Eastern Arc Mountains. The project aimed to deter deforestation from potentially destructive livelihood practices in the endangered and biodiversity rich Kilonga community rainforest by establishing sustainable livelihoods in the form of beekeeping management, honey harvesting and processing, bee wax preparation and honey packaging and marketing.
As of 2015 the bee groups are still active and managing 25 colonised hives. The incomes of bee group members has increased, with one woman earning TZS 200,000 (US$ 121). This means that the Bees4Trees project was able to diversity the incomes of community members in a way that recognises the importance of conserving their community forest resources.
“The team at Cicada is delighted to be taking part in the Bees for Trees project to raise money for the Tanzanian Forest Conservation Group. We celebrate 25 years in business this year and as part of the celebrations we are going to be fundraising throughout 2012.”
Di Burton, Managing Director, Cicada Communications