As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across an organisation which needed to communicate with businesses to persuade them to support environmental projects that are protecting the world’s rainforests and so reducing climate change – we were inspired to help. Continue reading Save the rainforests, save the world
A recent article in the Daily Mail brought home to me the importance of thinking and acting for the long term. It seems that back in 1991, a child won a drawing competition sponsored by Taylors Yorkshire Tea and her prize was for 650 trees to be planted in Ethiopia in her name as part of an Oxfam project in the Hararghe region. Continue reading Act now to protect the future
When we became a founding member of United Bank of Carbon, we never expected that our involvement would lead to a new species of frog being named after Deloitte in recognition of our rainforest conservation work. Continue reading Leap year for Deloitte
International Energy Agency (IEA) have just announced (see the BBC news story) that world carbon dioxide emissions have risen above 30 billion tonnes for the first time, despite the recession and some good intentions. Of all carbon emissions deforestation is the most variable from year to year, showing that it is the sector that is most susceptible to economic pressures. We can use these to our advantage though as it shows that small changes could quickly leverage rapid significant mitigation. I am more convinced than ever that as a fast acting mitigation solution, saving the rainforest is unparalleled.
Piers Forster, University of Leeds
Congratulations to all the winners and runners up in this year’s Yorkshire Post Environment Awards! It’s great to see so many companies in the region showcasing their green credentials and Yorkshire being recognised by the keynote speaker, Environment Secretary Caroline Spelman, as a leading region for innovative environmental projects. Continue reading Eco Success for NG Bailey
Having spent my entire career working with a business whose suppliers are based in the tropics, I am only too familiar with the problems facing indigenous peoples and have long been involved in working with them to find solutions to the destruction of their environment. Continue reading Collaboration is Key